Tuesday, July 30, 2013

The 2014 Hyundai Equus is Comfort at a Competitive Price

What luxury means to different people depends upon a variety of things: where they’re from, how wealthy they are, whether or not they care much about what other people think and so on. Hyundai, which brought its 2014 Equus luxury sedan in New York City Wednesday, seems to be going for the market where comfort and price matter, but overtly impressing other people doesn’t.

The Equus is pleasant to look at, with a nice shape and lines that my brain tells me equate luxury in some vague way. But that’s just the thing. The car blends in. It looks like something that the Agriculture Department would use to pick up midlevel bureaucrats from the airport, if the department were in Seoul. The car’s looks are ambiguous, with no defining feature that jumps out at me as really, really distinct.