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The Zombies Have It: Hyundai Expands 'Walking Dead' Deal

After this summer, Hyundai will see one nifty product-placement platform disappear but is doubling down on another.  USA Network’s Burn Notice will end but Hyundai’s relationship with AMC’s mega-hit The Walking Dead will continue and expand in a number of ways.

A kiwi green Hyundai Tucson SUV is transporting survivors on this season of dead, and Hyundai of America CMO Steve Shannon told me that the company is finalizing a new deal for the next season of Dead that begins in October.

“This show has been remarkable,” Shannon said. “Who would have expected that, in the 18-to-49-year-old demographic, it would become the No. 1 show on TV? The fact is that in that metric it outranks a lot of network shows, like [ABC's] Modern Family.”

So like many of the show’s stubborn band of resisters, the green Tucson has survived into next season. Hyundai also is returning to promote its vehicle and brand at the Comic-Con International annual conference in San Diego this summer and plans a tie-in with Robert Kirkman, author of the Walking Dead comics and executive producer of the show.

And Hyundai has found a way to leverage its association with The Walking Dead beyond just the Tucson featured in the show also to include other Hyundai vehicles including the Veloster, Elantra and Santa Fe. “While we’d like to have them find a Santa Fe in the post-apocalyptic world on the show where there is no car production, it’s hard to imagine them doing that,” Shannon said.
However, as detailed in a story in Variety last month, show producers were able to keep the kiwi green Tucson reasonably pristine during the just-completed season of The Walking Dead, making sure, among other things, that it was never seen smeared with zombie blood or breaking down.
The company’s deal with AMC to expand its involvement with the show platform in a broader way is an indicator of things to come at Hyundai. “We’re going to be looking for more opportunities like this where we can get value beyond just the TV show’s ratings,” Shannon said. “That means working with more shows that have second-screen opportunities and big social-media followings.”

Hyundai also got great treatment in Burn Notice, a once-hot show that will be discontinued after this summer’s seventh season. Typically, a Hyundai Genesis driven by the character Fiona Glenanne, girlfriend of protagonist Michael Westen, has been seen tooling around South Beach in Miami, outpacing bad guys, and often with lingering camera shots of the Hyundai logo.
“The car fits in great and looks great” on Burn Notice, Shannon said earlier this year. “We like that show.”

1988 Hyundai Commercial

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Spring Driving Tips

Keep these driving tips in mind this spring as you travel:

• Hitting potholes can throw your car's front end out of alignment. If you feel your car "pulling" during driving, that's a clue that you could have a problem. Check the tread on your tires: uneven tread wear can be a sign of misalignment. If you hit a severe pothole, have us check your vehicle's alignment and tire balance.
  
• When you hit a pothole you can damage your tire and/or the metal wheel of your vehicle. Keeping your tires properly inflated will help reduce damage from potholes and other road hazards.
   
• The impact of potholes on tires increases dramatically with speed and can cause hidden, internal damage that could lead to tire failure weeks, or even months, later. It is best to avoid potholes entirely, but if that's not possible, don't brake during pothole impact. Instead, apply brakes before hitting a pothole and release them just prior to impact. Braking during the impact sets up the tire and wheel assembly for a "solid hit" against the edge of the hole. Less severe damage occurs when a tire is rolling than when it is skidding over a hole during braking.

Hyundai Assurance | Connected Care | "Signs"

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